When Writing for Charity It Pays to Be Authentic. About three years ago, I was working for an online donation platform and for the first time in my life I was really charged with helping people gather donations. For me, it was weird. I never liked talking about money, let alone telling people how to collect more of it. But there I was. And a new world opened up to me. I learned just how much donations are needed, what they can provide for those in need, and how quickly they can dry up. Specifically I was tasked in business development to branch out and sell our platform to a new niche of nonprofits. I decided that since I was passionate about helping animals, that I would contact animal shelters across the state of Pennsylvania (where I happen to live). Researching, and reaching out to these shelters, I was confronted…