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You know social media marketing is important. You know that your customers use it every day and that this can be an effective place to engage them around your brand, your products and/or services. Unfortunately you also know that this is one more strategy to create and implement, when you are already busy running your business.
Social media takes time and energy. It’s one of the reasons there are so many small social media shops popping up claiming that they can manage your presence. It’s also why large agencies are vying to take care of this aspect of your marketing for you as well.
Consultation:
With so many different social media platforms available now, there is a very good chance that your audience has chosen to embrace a select few rather than all of them.
It’s important that you find which platforms your audience embraces and invest your time there.
McKeating Solutions provides research and advice about into which platforms you should invest your time, energy and resources, as well as the creation of an overarching social media strategy, inline with your other marketing efforts.
Management:
Creation and publication of posts in line with an overall strategy. It can be very time intensive to compile an ever expanding list of posts that accurately represent your business, in your specific voice and tone to drive customer engagement and traffic to your website. McKeating Services can manage this responsibility for you.
Monitoring:
In addition to the creation and publication of individual posts, the platforms are monitored for comments, messages and opportunities to interact with and engage your clients thus building a community.
Social Monitoring is also important from a public relations perspective, finding and addressing potential issues and complaints as opportunities to turn them into positive experiences.
Social Selling:
Active outreach to engage potential customers can successfully move them along in their buyer journey. Through comments, responses to their comments, feedback and questions in messages, you can have a direct impact on a person’s buyer journey.
By directly engaging with them, you can influence them to make the decision to purchase from you. Investing in a social media partner like McKeating Solutions can have a positive impact on your sales goals.