Getting to know your audience is a major component of your content marketing strategy If content marketing is creating relevant, and interesting or meaningful content, on a consistent basis, how do you find out what kind of content that is for your business? How do you find topics that your current and prospective clients or customers will want to read? This is where the rubber meets the road in content marketing. It’s not just enough to write a bunch of content that you think your audience will find meaningful, helpful and interesting. You need to get closer to them and actually test it out. Doing that is beneficial yet can be somewhat difficult if you’ve never done it before. That’s where working with a professional content marketer like myself comes in quite handy. But let’s talk through it more before I make…