And be consistent in your content Content Marketing requires us to create a lot of powerful content that is on message, and on brand, but what about on tone? Tone is a quality we use to describe voice. Can your content have a voice? Your voice, comes through in your content when you write. For example, informational content tends to have a more serious tone, but depending on who you are educating, you might take a different tone. Other content designed to entertain your audience, will tend to have a lighter, more humorous tone. Think of your content as the voice of your brand how you communicate with your current and prospective customers. Your actual voice should line up with that of your content to provide your customers with an authentic and consistent customer experience. There really is no right or wrong tone, (even a negative tone, as long as…