Well, by asking them of course. As a small business, you interact with people on a daily basis. Whether they’ve come into your store, made an online purchase, or just connected with you on social media. All of these interactions are worth their weight in gold…well in today’s currency at least. But they can be even more valuable, if you use them to help gain information that will allow you to attract and convert additional customers. But what will they think? Sometimes we have this irrational fear that asking our customers questions, like what kind of content do you find relevant and meaningful in your life will make us look less professional. But think about it. When was the last time a brand actually asked you what they could do for you? When our opinion is valued, it creates a stronger connection, an increase…