Every brand, every entrepreneur has a story. How do you tell it? First let’s dive into what a brand story or brand narrative means. While these words might inspire thoughts of fiction, yours should be anything but. Your brand, your products and/or services exist in our world, they interact with your customers’ lives in one way or another. Your narrative or story is the way that you capture those interactions, and explain them to new and future customers. Let’s look at an example – the ever recognizable brand CocaCola. Their legacy product coke is a refreshing carbonated beverage best served cold. Coke is also full of sugar and acidic enough to take the rust off of metal so I’m told. Is that what they tell us through their branding? Absolutely not. Their current marketing initiatives, which all stem from their overarching brand…