It’s better for you, and everyone else involved, if you don’t wing it with your influencer marketing programs. In this series of articles, we’re going to take a look at how and why you should plan your influencer marketing program, to get it right from the very start. These programs can be very powerful and lucrative for both the brand and its influencers, if they’re done right. After all, that’s why everyone is moving in this direction. Who doesn’t want trusted personal endorsements of their products and services over paid ads and advertorials? I’m not sure if it’s the excitement over starting an influencer program, or the myriad of different advice on what works out there, but we’re rushing into these things. As a result, there’s no momentum built, and…