Five questions to ask that will form the foundation for your influencer marketing In this article, we take a look at how to gather the information you need when designing your influencer marketing program, ambassador program, or affiliate program. Before you begin reaching out to potential influencers or ambassadors, there are questions that need to be answered. The way in which you answer these questions builds the foundation for your program. Think of each question as a stone or brick, and with these you are laying the ground for a powerful…marketing engine…to mince metaphors. (I’ll be using the words influencers and ambassadors interchangeably throughout this post by the way. They’re similar enough terms and programs that this really applies to both.) Maggie If you’re reading this post thinking that I’m going to give you all of the answers…