Influencer Outreach On Social… Is it worth it? The answer is yes…if you put the time in and do it effectively. Influencer outreach campaigns are tricky things. It’s easy to get excited and want to jump right in, but blanketing Twitter or any other social media platform with requests and invites might not be the best strategy. It helps to put some time in before you begin your influencer outreach strategy to narrow down the types of people to whom you’d like to reach. To be effective with your influencer outreach strategy, follow the steps below: Do your research Are you looking for bloggers for example? There are a lot of bloggers on Twitter, so setting things like types of blogs or number of followers to help narrow down the number of profiles that you are going to reach out to. Remember that…
When it comes to providing customer service on social media – my opinion is “All for One” The other day I went onto Twitter to get some customer service help with a minor issue that I was experiencing. When I tweeted the company, they sent me over their customer support twitter handle. Now their reason may have been the volume of customer support requests but I couldn’t help but to hear Jay Baer’s voice in the back of my head… “Hug your haters!” it called to me. Yea, you can hug your haters on a stand a lone customer support channel but there are a few reasons why I don’t think that this a best practice: One, create a channel that attracts negativity around your brand. Two, you miss out on the opportunity for all of your customers and…