Positive Politics Getting Social about Politics The closer we get to the election, the more political messages we are bombarded with. We get them in commercials, billboards, phone calls, text messages, emails, people going door to door, and now we’re even getting them from our favorite brands. I’m telling you right now – that I don’t care what side of the isle you’re on, I hate when the brands I like get political. Why? Because it’s divisive, it singles people out and makes them feel like they are not a part of what that brand stands for. Recently I watched a popular website’s instagram get very political. Now this shouldn’t have come as a surprise, because this particular website had voiced messages that very clearly let their followers know which way they leaned when it came…
Seriously, though, Auto Direct Messages on Twitter need to die. It might sound like I’m being a bit harsh, or going on a Twitter rant about the number of auto DMs or Direct Messages that I receive…but when you are on Twitter as much as a marketing professional and community growth manager is on Twitter, and connecting with new people every day, they get really freaking annoying. Really professional adjectives there, I know. But it is that frustrating. Emotions of a twenty something startup marketer aside, there are legitimate reasons for not liking this once innovative tool. When the automatic direct message, or Auto DM first appeared on Twitter, it was cool! It was an innovative growth hacking tool that made it easier for marketers and brands on Twitter to reach out and engage their brand new followers, so that they did not have to worry…
When it comes to providing customer service on social media – my opinion is “All for One” The other day I went onto Twitter to get some customer service help with a minor issue that I was experiencing. When I tweeted the company, they sent me over their customer support twitter handle. Now their reason may have been the volume of customer support requests but I couldn’t help but to hear Jay Baer’s voice in the back of my head… “Hug your haters!” it called to me. Yea, you can hug your haters on a stand a lone customer support channel but there are a few reasons why I don’t think that this a best practice: One, create a channel that attracts negativity around your brand. Two, you miss out on the opportunity for all of your customers and…