If You Are Going to Bill Yourself as a Social Media Marketer, Take the Time to Build Your Own Channels If you are going to bill yourself as an expert in social media marketing, which you are doing if you are asking a company or individual to pay you for these services, take the time to build your own channels and you will be able to put your money where your mouth is. Understandably I only have just over 3,000 followers on Twitter and only about 600 followers on Instagram, so it might seem silly for me to make this point…but I’m investing the time and effort into my own channels so that when I need to proposition a new client, I can point to my own channels as proof of my ability. If you have a number of clients with statistics that you can…
How can you Cash in on trending hashtags? Hashtags are here to stay, learning to embrace them can have a positive impact on your social media strategy. You know that hashtags are here to stay when they are being written into almost every comedic show and movie being made – even kids shows have characters dropping hashtags in conversations. Whether you love them, or loath them, using them in your social media posts can be a great way to help you reach your target audience and increase your brand awareness. But how do you know which hasthags to use? How many of them should you use in a post? These, along with many others are great questions to ask when considering using hashtags as part of your social media strategy. While there might not be a wrong way to use hashtags, not using them well can make you look silly…
Seriously, though, Auto Direct Messages on Twitter need to die. It might sound like I’m being a bit harsh, or going on a Twitter rant about the number of auto DMs or Direct Messages that I receive…but when you are on Twitter as much as a marketing professional and community growth manager is on Twitter, and connecting with new people every day, they get really freaking annoying. Really professional adjectives there, I know. But it is that frustrating. Emotions of a twenty something startup marketer aside, there are legitimate reasons for not liking this once innovative tool. When the automatic direct message, or Auto DM first appeared on Twitter, it was cool! It was an innovative growth hacking tool that made it easier for marketers and brands on Twitter to reach out and engage their brand new followers, so that they did not have to worry…
When it comes to providing customer service on social media – my opinion is “All for One” The other day I went onto Twitter to get some customer service help with a minor issue that I was experiencing. When I tweeted the company, they sent me over their customer support twitter handle. Now their reason may have been the volume of customer support requests but I couldn’t help but to hear Jay Baer’s voice in the back of my head… “Hug your haters!” it called to me. Yea, you can hug your haters on a stand a lone customer support channel but there are a few reasons why I don’t think that this a best practice: One, create a channel that attracts negativity around your brand. Two, you miss out on the opportunity for all of your customers and…