Your Dashboard for interacting with your customers on a daily basis.
Before work, on the job, and after their day is done, your target customers are engaging with social media. These social platforms have become ingrained in our daily lives and are here to stay.
Whether you love them or hate them, you need to be on social media. Just like on search engines, your target customers are using Facebook, Twitter, Instagram, Pinterest, Youtube, snapchat and more to locate, learn more about and form relationships with companies.
By successfully utilizing the right platforms, with the right content, you can not only reach, but engage and convert your customers.
While there is an enormous potential with social media, it can be a tricky tool to really get the hang of. If it were easy there wouldn’t be a plethora of social media agencies and virtual assistants offering to outsource your efforts.
Social Media Strategy:
Like any other concerted effort, you should have a strategy in place. You are about to invest time, energy, and budget here. It would be like trying to walk down the street blindfolded if you were to go it on social media without a strategy or plan.
Questions you should ask yourself:
- What social media platforms do my current and target customers use?
- What kind of content have they previously engaged with?
- What kind of questions are they asking in the messenger features?
- What content do I already have that I can share?
- Where are there gaps in between the content I have, and the content my customers want?
- How much time do I have to invest in social media?
- What kind of a budget do I have to boost posts and pay for ads?
Working with a professional can help you find the answers to questions like these. With a little bit of digging through your accounts, and exploring other accounts for businesses like yours, we can determine what your customers want, what they’re engaging with, and plan how to create more of that content for your business.
Partnering with McKeating Solutions or other professional account managers can help ensure that whatever budget you do have, is used wisely. IE we can help make sure you are getting a return on this investment. We have the tools and experience to create this kind of engaging content faster, saving you time and energy. And we have the ability to accurately target your customers, which protects your bottom line.