Helping entrepreneurs, startups and small businesses architect their brand. When you launch your own business, there is so much to do. After coming up with the idea for your business and figuring out your business plan and how it will all work, you still have to name your business and brand it. Naming is tough, but you got it done. You’ve picked a name that is reflective of the products or services that you offer, with a bit of your personality. But the branding stuff, that’s the difficult bit. In my work with people who have just launched, one of the hardest parts is often their branding. We’re not all writers, or graphic designers. If we were, that would be our line of business. But that’s not you – you’re a photographer, or artisan, daycare owner, virtual assistant. Or maybe…