Every brand, every entrepreneur has a story. How do you tell it? First let’s dive into what a brand story or brand narrative means. While these words might inspire thoughts of fiction, yours should be anything but. Your brand, your products and/or services exist in our world, they interact with your customers’ lives in one way or another. Your narrative or story is the way that you capture those interactions, and explain them to new and future customers. Let’s look at an example – the ever recognizable brand CocaCola. Their legacy product coke is a refreshing carbonated beverage best served cold. Coke is also full of sugar and acidic enough to take the rust off of metal so I’m told. Is that what they tell us through their branding? Absolutely not. Their current marketing initiatives, which all stem from their overarching brand…
While You Might Be on the Journey to Work for Yourself, You Don’t Have to Go It Alone. About five years ago, I started out on this crazy journey to become an entrepreneur. I didn’t know what I was going to do, but I knew that I couldn’t keep working for terrible bosses and giving of myself in situations that were not replenishing me. I tried becoming an influencer and did pretty well, garnering over $5,000 in books and another $5,000 in yoga clothing and gear, in exchange for positive reviews. But I wasn’t able to monetize it and I didn’t see a sustainable career in it because it wasn’t me. I’m not saying that you can’t make a living through becoming a social media influencer, it just wasn’t the…
Helping entrepreneurs, startups and small businesses architect their brand. When you launch your own business, there is so much to do. After coming up with the idea for your business and figuring out your business plan and how it will all work, you still have to name your business and brand it. Naming is tough, but you got it done. You’ve picked a name that is reflective of the products or services that you offer, with a bit of your personality. But the branding stuff, that’s the difficult bit. In my work with people who have just launched, one of the hardest parts is often their branding. We’re not all writers, or graphic designers. If we were, that would be our line of business. But that’s not you – you’re a photographer, or artisan, daycare owner, virtual assistant. Or maybe…