5 Email Marketing Tips So you don’t make mistakes, and for when you do! Email Marketing is tricky. You have to select the right option so that you don’t overpay for a service provider yet get exactly what you need. The MailChimps, ConstantContacts and Emma’s of the world are great at helping you send the emails, but crafting them is another story. Emma helps here too, but for a service fee. Don’t worry – there are plenty of marketing bloggers, like myself, that have your back. What Makes a Great Email? Ask yourself? What kind of emails do you like to read? I’m partial to those that provide information, make me laugh, and provide me with value – like sales and discount codes or little freebies. I’m going to take a wild guess and say that you probably…
It may sound like a simple task… But more people struggle with properly building a professional email. In my last post I talked a lot about an email that I sent out when asking for products to review. That email was very carefully crafted and everything in it served a purpose. Being in marketing and working with different companies, I both receive a lot of emails and see a lot of people craft emails that make me cringe. Why? Because they crafted in haste, overly casual and aren’t given the respect they deserve. Here’s the thing – And I’m not the only one that feels this way, there are a ton who do: If you are going to ask me to give you time out of my day, which is what you are doing when you send an email, then at least take…