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Browsing Tag: hug your haters

Customer Support on Social Media

When it comes to providing customer service on social media – my opinion is “All for One” The other day I went onto Twitter to get some customer service help with a minor issue that I was experiencing.  When I tweeted the company, they sent me over their customer support twitter handle.  Now their reason may have been the volume of customer support requests but I couldn’t help but to hear Jay Baer’s voice in the back of my head… “Hug your haters!” it called to me. Yea, you can hug your haters on a stand a lone customer support channel but there are a few reasons why I don’t think that this a best practice: One, create a channel that attracts negativity around your brand. Two, you miss out on the opportunity for all of your customers and…