When it’s McKeating, there’s a lot in your name. The blog’s been quiet recently, which is odd for a content marketing company. Yes, I know. But, that’s because I’ve been quite busy writing for other companies and my younger brother was in town this past week. He is a newly minted Doctor and this was the only two weeks he’ll have off from now until…well sometime in the new year. We were thrilled to be able to spend time with him and celebrate his recent engagement to his long time girlfriend, who is also a marketer! Where am I going with this? What does this have to do with the McKeating name? Joe is not just following in our grandfather’s footsteps as a doctor, he is the spitting image of Philip J. McKeating and…