It’s Not You – It’s the Algorithms If you’re sharing relevant, and interesting or meaningful content, you should be getting the engagement that you want right? Not necessarily. Let’s take a look at why you might be missing out on some of the followers and engagements you need to move your business forward. Facebook, Instagram, and other social media websites have left their message board roots and grown smarter, forcing us social media managers to learn and become smarter too. If you have been having trouble acquiring new followers or engaging the ones that already follow your platforms, it could be the algorithms. Behind the Jargon. If you’ve been working on building your social media presence you have probably heard people talking about algorithms before. But what are they and why are they hard to understand? Great questions. Algorithms are…
The Difference Between Personal and Professional Pages Running a business, whether you are an entrepreneur or a CEO takes a lot of time and energy. It requires you to wear a lot of hats, learn quite a bit about many different facets of your business and industry – and then there’s marketing on top of all that. At McKeating Solutions, we understand that the nuances of Facebook and other social media platforms might be the last thing on your mind, but they are important. That’s why we focus on learning all of the ins and outs of these platforms, so that you have professional partner that can take this off of your already overflowing plate. The Downsides to Using Personal Pages All to often we see businesses using a personal facebook to represent their business. After all, if you’ve never worked in social media…
If You Are Going to Bill Yourself as a Social Media Marketer, Take the Time to Build Your Own Channels If you are going to bill yourself as an expert in social media marketing, which you are doing if you are asking a company or individual to pay you for these services, take the time to build your own channels and you will be able to put your money where your mouth is. Understandably I only have just over 3,000 followers on Twitter and only about 600 followers on Instagram, so it might seem silly for me to make this point…but I’m investing the time and effort into my own channels so that when I need to proposition a new client, I can point to my own channels as proof of my ability. If you have a number of clients with statistics that you can…
What’s the One Social Media Growth Hack Not to Do? Yes, there is one that you should avoid like the plague. If you want to grow your social media success but value your audience, and their time, there is one social media growth hack that you should not do. It might sound over dramatic but you really should avoid linking your social media accounts like that plague. Growth hacking is on the rise. And why not? Who doesn’t want to save time, streamline processes and do less work? With the focus on this efficiency with a quotient for growth, there are more and more ways to save time while doing more. Social media has become a hot topic within this new area of study. Not all are evil Some tactics are great, especially when used in moderation. For example, scheduling your social media posts. Drafting and…
Seriously, though, Auto Direct Messages on Twitter need to die. It might sound like I’m being a bit harsh, or going on a Twitter rant about the number of auto DMs or Direct Messages that I receive…but when you are on Twitter as much as a marketing professional and community growth manager is on Twitter, and connecting with new people every day, they get really freaking annoying. Really professional adjectives there, I know. But it is that frustrating. Emotions of a twenty something startup marketer aside, there are legitimate reasons for not liking this once innovative tool. When the automatic direct message, or Auto DM first appeared on Twitter, it was cool! It was an innovative growth hacking tool that made it easier for marketers and brands on Twitter to reach out and engage their brand new followers, so that they did not have to worry…
When it comes to providing customer service on social media – my opinion is “All for One” The other day I went onto Twitter to get some customer service help with a minor issue that I was experiencing. When I tweeted the company, they sent me over their customer support twitter handle. Now their reason may have been the volume of customer support requests but I couldn’t help but to hear Jay Baer’s voice in the back of my head… “Hug your haters!” it called to me. Yea, you can hug your haters on a stand a lone customer support channel but there are a few reasons why I don’t think that this a best practice: One, create a channel that attracts negativity around your brand. Two, you miss out on the opportunity for all of your customers and…