As a Business, Should You Invest Your Time on Facebook My answer – yes and no. I’ll explain further here in just one second. Facebook is the one social media platform that we all know, and yet, can’t figure out. It’s not our fault. Facebook continues to change and evolve, trying to keep pace with the demands that we users place on them, and that the market necessitates. Let’s face it, social media is an ever moving target. There are new platforms that come out all of the time, and as everyone rushes to be an early adopter and attempt to gain Gary Vaynerchuk like success, the other platforms are struggling as ways to keep those users active on their own platform. Back to my answer. Yes, you should have and maintain a presence on Facebook. While it’s not the…
When it comes to providing customer service on social media – my opinion is “All for One” The other day I went onto Twitter to get some customer service help with a minor issue that I was experiencing. When I tweeted the company, they sent me over their customer support twitter handle. Now their reason may have been the volume of customer support requests but I couldn’t help but to hear Jay Baer’s voice in the back of my head… “Hug your haters!” it called to me. Yea, you can hug your haters on a stand a lone customer support channel but there are a few reasons why I don’t think that this a best practice: One, create a channel that attracts negativity around your brand. Two, you miss out on the opportunity for all of your customers and…