Why having the Right Kind of Facebook Presence Matters

The Difference Between Personal and Professional Pages

Running a business, whether you are an entrepreneur or a CEO takes a lot of time and energy.  It requires you to wear a lot of hats, learn quite a bit about many different facets of your business and industry – and then there’s marketing on top of all that.  At McKeating Solutions, we understand that the nuances of Facebook and other social media platforms might be the last thing on your mind, but they are important.  That’s why we focus on learning all of the ins and outs of these platforms, so that you have professional partner that can take this off of your already overflowing plate.

The Downsides to Using Personal Pages

All to often we see businesses using a personal facebook to represent their business.  After all, if you’ve never worked in social media marketing before, there’s a good chance that you’ve never created any other type of page.  But the implications are pretty severe.  To the younger generation of consumers, this is a glaring mistake and they take notice.  They might not take the time to engage with your brand if you do not have a professional Facebook Page.  They’ll be less likely to tag your page in their posts regarding your products, and they will also be less likely to share your page with their friends, family and social circles.

Many of these pages are also set to private, which means that unless they are approved, no one will actually see the information that you post.  Even public personal pages though cary a negative connotation and limited naming structure when used for a business.  Not to mention, if they are actually your personal page, you might annoy those who actually follow you for personal reasons.  Even if you are a Multi-Level Marketing (MLM) like LipSense, LulaRoe, Rodan and Fields, etc.  using your personal page can be very annoying to actual friends and family.

The Upside to Using A Professional Page

Beyond their perceptions, personal pages are limited in the information that you can display about your brand.  Professional pages offer “About” sections, that let you list your address, email, phone number, hours of business, brand statement and position, and more.  There is also a place for “Your Story” which is an article like section where you can really use your professional content to introduce your brand to potential customers.  There are also more ways to engage with people, enabling them to write reviews about your products or services, and even the ability to pay to reach more of your followers per post – or reach new followers.

The “About” Section on a Business Page

Verses the “About” Section on a Private Page

When building your professional presence on Facebook, there are different types of pages that you can choose from.  These are geared toward the type of business or organization – whether you are for profit or not for profit.  They allow you to choose from brick and mortar type businesses or online services and boutiques, etc.  Take some time when setting up your page to pick the appropriate page type as the settings and functionality within those pages differ a bit.

McKeating Solutions can help you set up and flesh out your professional Facebook Page and get you connected with your current customers so that you can grow your online presence and engagement.  Get in touch with us today to talk through your specific business and needs.