Keywords and Phrases An Introduction If you, or your company have a website, it’s pretty safe to assume that you have heard of keywords and/or keyword phrases, the little nuts and bolts that make up your website’s search engine optimization or SEO. But, SEO and the way it works has changed and continues to evolve, so what do these words mean for your website today? To understand this, let’s take a quick look back and see where they started. Then Historically, these words and phrases were the way that search engines categorized and evaluated your website. They were specifically chosen, and written into the code or the backend instructions for each page, image and blog post. In other words you chose which words you wanted the Google’s and Yahoo’s of the world to pay attention to, or to grade…