Gaining Google’s trust and your SERP ranking through a solid link building strategy Recently, I’ve had some questions on linking and link building strategies come up. And it’s no wonder why. By getting pages to link back to your website and it’s pages or posts is one way to prove to Google that you are an authority on your selected topic. But there are nuances to creating a solid link building strategy and like any good thing, there is such a thing as too much. What is a link building strategy? If you aren’t a well known website, or have a large network of industry experts willing to link to your site, it might sound getting a series of links back to your site is impossible. It’s not, it just takes a bit of strategy. Step 1: Research…
Learning their likes and interests without directly engaging them. In a previous post, I discussed the importance and benefit of starting a dialogue with your customers in order to find out the types of content and topics that they want from you. In this post, I’m going to go over a few other ways that you can gain insights into the types of content in which they might be interested, to supplement when you cannot directly engage with your customers. I tend to recommend these two posts in tandem rather than stand alone advice, as they work well together and give you a well rounded understanding of what is interesting, relevant and meaningful in terms of how to build your content. Following Industry Trends The big names in your industry put a lot of time, effort and money into developing or determining what the next industry trend will…
And trying to do everything entrepreneurial by yourself. It takes a lot to run a business, from actually marketing and selling your products services, to the accounting, the marketing, etc. Often I see entrepreneurs trying to accomplish every aspect of their business on their own. This is a slippery slope that bottoms out in burn out. Why do we think we must do it all? There are people who have come before us, having done it all, and managed to somehow do it all successfully. This proof that one can possibly do it all by themselves, has led to a false expectation that in order to be an entrepreneur, we must do everything our business requires by ourselves. This isn’t true and for many, it isn’t healthy. For other business owners, this might stem from the notion that the journey of an entrepreneur is a solitary…
Partner with a web content specialist to create meaningful content and deliver it to your target market. With the plethora of easy to use content management systems (CMS), like WordPress, Wix, Shopify and countless others, almost anyone can build and manage their own website. This democratization of the internet has helped make being a small business, startup, entrepreneur, blogger or influencer a bit more attainable – as now you don’t have to pay a web design and development agency big bucks to carve out a small place on the internet. But, the benefits of being able to setup and manage your own website, to create your own content, have made the internet a crowded and clamorous environment. While the Googles of the world try to instill order and create organization, it can be difficult to reach your target audience, as they now have so many websites available to…
Learning to Say No to Yourself To stop creating stress and anxiety in your life A lot of different bloggers, lifestyle coaches, and popular influencers are chatting about learning to say no to other people in order to live a healthier, happier life. And that’s great. Many of us feel like we cannot say no. Somehow along the way we learned that saying no meant letting someone down, or hurting them in somewhere. But in a perverse reality not saying no actually hurst us far more. In my last post, I talked about When the Hustle Hurts, when I realized that in getting my hustle on (as many bloggers tout) actually hurt my chances of succeeding. This wasn’t because I think anything other than hard work brings success, but because, when emotions are involved, you can be hustling in vain. I’d like to follow…
When the Hustle Hurts Advice from a recovering hustler Some of us are not made to work for other people. Some of us are or would be better off being our own bosses. With the technology available to us today, this is becoming more possible than it might have ever been. But we still have to make that transition from working within a company, to finding success for ourselves. One of the popular ways that many are pursuing, myself included in this bunch, is to establish a blog or a website and hustle, hustle, hustle until you make it. When we start a project that might lead to what we perceive to be our happiness, it’s like catching a glimpse at the light at the end of the tunnel. Once you see that light, you’ll do anything to get there. I’ve mentioned before that…
Keywords and Phrases An Introduction If you, or your company have a website, it’s pretty safe to assume that you have heard of keywords and/or keyword phrases, the little nuts and bolts that make up your website’s search engine optimization or SEO. But, SEO and the way it works has changed and continues to evolve, so what do these words mean for your website today? To understand this, let’s take a quick look back and see where they started. Then Historically, these words and phrases were the way that search engines categorized and evaluated your website. They were specifically chosen, and written into the code or the backend instructions for each page, image and blog post. In other words you chose which words you wanted the Google’s and Yahoo’s of the world to pay attention to, or to grade…
Writing a Great Blog Post is Like Mixing A Potion The Magic of Writing a Great Blog Post You’ll have to forgive me: Pumpkin Spice has blown up, the weather is starting to get cooler (at least in the mornings) and I’m re-reading Harry Potter, so I’m on a bit of Fall/magic kick right now. But, if you’ve watched any magical movie or read any fantasy book I’m sure you’ll stick right with me on this one. In this blog post, I am breaking down, how to write a great blog post. Ironic right? Maybe not. With the advent of platforms like WordPress, Weebly, Wix and Blogger, it’s easier than ever to have a blog. But with this ease, comes competition. Now that it easier than ever to have a blog, everyone is doing…