Gaining Google’s trust and your SERP ranking through a solid link building strategy Recently, I’ve had some questions on linking and link building strategies come up. And it’s no wonder why. By getting pages to link back to your website and it’s pages or posts is one way to prove to Google that you are an authority on your selected topic. But there are nuances to creating a solid link building strategy and like any good thing, there is such a thing as too much. What is a link building strategy? If you aren’t a well known website, or have a large network of industry experts willing to link to your site, it might sound getting a series of links back to your site is impossible. It’s not, it just takes a bit of strategy. Step 1: Research…
Rather than focusing on the big milestones, celebrate the many wins along way. When you first start your business it can be a very exciting time. As the days, weeks, months and years roll by, and you are slaving away to meet your big lofty goals and ultimately become successful, motivation can wain. Energy can drop. Morale can sink. In this post I’ll dig more into this topic and how strategically setting milestones can help you achieve the really big ones. Starting your own business requires a lot of all of these: motivation, energy, morale. And yes, at the beginning they seem abundant. It’s like starting out on a long voyage at sea. When you first leave the dock, you have everything you need. But the hard work along the way can tap your reserves and leave you wondering if you have enough to make it…