Why Is It Important to Take the Time to Empower: Your Employees? Your Customers? Your Ambassadors? People are smart, and can generally figure things out for themselves right? When you work for a company, or use it’s products you generally have a good idea of why you do these things and what it means for your life.  No one is disputing or arguing that consumers are intelligent, or that your employees understand why their job is important.  No one can argue that ambassadors have an affiliation for the brand that they are promoting.  So why am I writing this post? Dilution Every person that engages with your brand, whether they are an employee, a customer or an ambassador, brings with them different experiences, different frames of references, even different vocabularies.  So it is natural that they would all describe their understanding of your brand, the reasons they like…