And be consistent in your content Content Marketing requires us to create a lot of powerful content that is on message, and on brand, but what about on tone? Tone is a quality we use to describe voice. Can your content have a voice? Your voice, comes through in your content when you write. For example, informational content tends to have a more serious tone, but depending on who you are educating, you might take a different tone. Other content designed to entertain your audience, will tend to have a lighter, more humorous tone. Think of your content as the voice of your brand how you communicate with your current and prospective customers. Your actual voice should line up with that of your content to provide your customers with an authentic and consistent customer experience. There really is no right or wrong tone, (even a negative tone, as long as…
Partner with a web content specialist to create meaningful content and deliver it to your target market. With the plethora of easy to use content management systems (CMS), like WordPress, Wix, Shopify and countless others, almost anyone can build and manage their own website. This democratization of the internet has helped make being a small business, startup, entrepreneur, blogger or influencer a bit more attainable – as now you don’t have to pay a web design and development agency big bucks to carve out a small place on the internet. But, the benefits of being able to setup and manage your own website, to create your own content, have made the internet a crowded and clamorous environment. While the Googles of the world try to instill order and create organization, it can be difficult to reach your target audience, as they now have so many websites available to…