Learning their likes and interests without directly engaging them. In a previous post, I discussed the importance and benefit of starting a dialogue with your customers in order to find out the types of content and topics that they want from you. In this post, I’m going to go over a few other ways that you can gain insights into the types of content in which they might be interested, to supplement when you cannot directly engage with your customers. I tend to recommend these two posts in tandem rather than stand alone advice, as they work well together and give you a well rounded understanding of what is interesting, relevant and meaningful in terms of how to build your content. Following Industry Trends The big names in your industry put a lot of time, effort and money into developing or determining what the next industry trend will…