Getting to know your audience is a major component of your content marketing strategy If content marketing is creating relevant, and interesting or meaningful content, on a consistent basis, how do you find out what kind of content that is for your business? How do you find topics that your current and prospective clients or customers will want to read? This is where the rubber meets the road in content marketing. It’s not just enough to write a bunch of content that you think your audience will find meaningful, helpful and interesting. You need to get closer to them and actually test it out. Doing that is beneficial yet can be somewhat difficult if you’ve never done it before. That’s where working with a professional content marketer like myself comes in quite handy. But let’s talk through it more before I make…
McKeating Advice on Growth Hacking Everything in Moderation In a past post I mentioned my grandfather, Dr. Phil McKeating, the man who built our family on strong principles and life lessons. He’s the inspiration for my business and many of the ways in which I live my life today. We learned a lot of lessons from him, and through his children after he had passed. It was the way he had raised them, that many of my cousins, myself included, got to know him as he passed when we were still pretty young. One of the lessons that stuck with me, was how he believed in moderation. I apply his thoughts on moderation to a great many things in life – Growth Hacking being one of them. “Everything in Moderation” Allow me to tell a quick story to drive home this important lesson. Phil McKeating was…
Writing a Great Blog Post is Like Mixing A Potion The Magic of Writing a Great Blog Post You’ll have to forgive me: Pumpkin Spice has blown up, the weather is starting to get cooler (at least in the mornings) and I’m re-reading Harry Potter, so I’m on a bit of Fall/magic kick right now. But, if you’ve watched any magical movie or read any fantasy book I’m sure you’ll stick right with me on this one. In this blog post, I am breaking down, how to write a great blog post. Ironic right? Maybe not. With the advent of platforms like WordPress, Weebly, Wix and Blogger, it’s easier than ever to have a blog. But with this ease, comes competition. Now that it easier than ever to have a blog, everyone is doing…
Seriously, though, Auto Direct Messages on Twitter need to die. It might sound like I’m being a bit harsh, or going on a Twitter rant about the number of auto DMs or Direct Messages that I receive…but when you are on Twitter as much as a marketing professional and community growth manager is on Twitter, and connecting with new people every day, they get really freaking annoying. Really professional adjectives there, I know. But it is that frustrating. Emotions of a twenty something startup marketer aside, there are legitimate reasons for not liking this once innovative tool. When the automatic direct message, or Auto DM first appeared on Twitter, it was cool! It was an innovative growth hacking tool that made it easier for marketers and brands on Twitter to reach out and engage their brand new followers, so that they did not have to worry…