When it’s McKeating, there’s a lot in your name. The blog’s been quiet recently, which is odd for a content marketing company. Yes, I know. But, that’s because I’ve been quite busy writing for other companies and my younger brother was in town this past week. He is a newly minted Doctor and this was the only two weeks he’ll have off from now until…well sometime in the new year. We were thrilled to be able to spend time with him and celebrate his recent engagement to his long time girlfriend, who is also a marketer! Where am I going with this? What does this have to do with the McKeating name? Joe is not just following in our grandfather’s footsteps as a doctor, he is the spitting image of Philip J. McKeating and…
Learning their likes and interests without directly engaging them. In a previous post, I discussed the importance and benefit of starting a dialogue with your customers in order to find out the types of content and topics that they want from you. In this post, I’m going to go over a few other ways that you can gain insights into the types of content in which they might be interested, to supplement when you cannot directly engage with your customers. I tend to recommend these two posts in tandem rather than stand alone advice, as they work well together and give you a well rounded understanding of what is interesting, relevant and meaningful in terms of how to build your content. Following Industry Trends The big names in your industry put a lot of time, effort and money into developing or determining what the next industry trend will…
Well, by asking them of course. As a small business, you interact with people on a daily basis. Whether they’ve come into your store, made an online purchase, or just connected with you on social media. All of these interactions are worth their weight in gold…well in today’s currency at least. But they can be even more valuable, if you use them to help gain information that will allow you to attract and convert additional customers. But what will they think? Sometimes we have this irrational fear that asking our customers questions, like what kind of content do you find relevant and meaningful in your life will make us look less professional. But think about it. When was the last time a brand actually asked you what they could do for you? When our opinion is valued, it creates a stronger connection, an increase…
Is Content Marketing Right for Small Business Owners The answer is a resounding “Yes!”. Cell phones and other gadgets like those in home AI units from Amazon and Google have made talk to text searches sky rocket. Think about the last time that you were looking for a new place to eat, or a salon to get your nails done…did you whip out your cell phone and go straight to your search engine of choice? Chances are really good that you did. My husband and I do this all of the time, and it turns out that a lot of other people do too. How do you make sure that our business shows up in the results for these searches? By creating content of course! If you are creating content that is relevant to your customers searches, you will show up in their search results. It…